A survey of 2,602 independent business owners across the U.S. has found that the Buy Local message is boosting customer traffic and improving the outlook on Main Street. But entrepreneurs also say policymakers need to do more to create a level playing field and ensure that small local businesses have an equal opportunity to compete.
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Survey Finds Independent Businesses Benefit from “Buy Local First” Campaigns, But Challenges Loom
An annual survey has found that independent businesses experienced solid revenue growth in 2012, buoyed in part by “buy local first” initiatives and growing public interest in supporting locally owned businesses. But the survey also documented significant challenges facing independent businesses, most notably an increase in “showrooming” and competition from online retailers, tax and subsidy policies that favor their big competitors, difficulty obtaining loans, and a customer base still reeling from the recession.